Trends & Prospective

Market Essentials: Did You Know?
Customer Insights Publication

Market Essentials: Did You Know?

In this series of insightful infographics, we share research exploring consumer attitudes, emotions and behaviors.
Trends & Prospective Survey

Betty White Scores a Touchdown for Snickers

Ipsos ASI Study Reveals the Winning Ads from the 2010 Super Bowl
Trends & Prospective Survey

Many Americans' Next Car Will Be a Used Car

Trends & Prospective Survey

On Eve of 82nd Annual Academy Awards,
42% of Global Citizens Say they Use Movies and Films as Their Escape from Real World--Watching as Many as They Can as Often as They Can

Trends & Prospective Survey

Nearly Half of Working Adults Socialize with Colleagues

More See Benefits than Risks of Having Workplace Friendships
Trends & Prospective Survey

One in five (21%) Global Citizens Would Rather Spend Day with Pet than Spouse or Partner

But Likely Defying Stereotype, Desire to Spurn Partner for Pet Is More about Age than Gender--and Even There, Older Least Likely To Choose Pet Over Partner
Trends & Prospective Survey

Poll of American Taxpayers Points to Poor Understanding of Laws that Could Affect Their Liability

Few Take Their Taxes into Account When Facing Major Milestones; Many Do Not Realize the Impact These Events Can Have on Their Returns
Trends & Prospective Survey

Cupid May be Preparing a Sleeping Potion This Year as Most (87%) Valentines Say Getting a Quality Night's Sleep Helps Their Relationship

But Men and Women Don't Agree On Whether Good Sleep
(53% women; 38% men) or Good Sex (48% men; 32% women) is more Important to Them
Trends & Prospective Survey

Young College Basketball Fans Clamor for Even More Enhancements to the Game Experience

Poll details high level of passion fans have for the sport and the great lengths they go to support their favorite team
Trends & Prospective Survey

Thanksgiving travelers go `cold turkey' on hotel stays and air travel

As compared to last year, more Thanksgiving travelers stay with friends and family instead of
hotels (22%), drive instead of fly (17%), and take shorter trips (14%)
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