Trends & Prospective


More Americans Would Share a Vacation Rental Home with Kelly Ripa Than Would with the Obamas, the Jolie-Pitts, or Oprah Winfrey

When on Vacation, Americans Are Most Likely to Want Rachel Ray to Be the Celebrity Chef in the Kitchen

A Majority of Fire Departments Believe That if the Economic Crisis Continues, It Will Negatively Affect Their Ability to Serve Their Community

Over Half Already Feel that Their Funding Is Insufficient, and Roughly a Quarter of Departments Say They Are Lacking Adequate Equipment and Training

One half of Americans Who Live or Work in the Suburbs Wish Their Environment Offered More

One Half Of Those wishing for More Would Consider Changing Jobs or Moving to a Community That Had More to Offer

Two Thirds of U.S. Adults Polled Favor Allowing All Americans to Travel to Cuba

Three Quarters Feel that Expanding US Travel to Cuba Would Positively Impact the Lives of the Cuban People

Hispanics Strive for a Better Future While Staying Connected to their Culture

Poll Shows U.S. Hispanics Greatly Value Education, Work, Saving Money, Family and their Culture, but Have Mixed Opinions about Immigration and Government

Travelers' Cost Savings Techniques Challenge Industry

Reduced Travel and Shorter Trip Duration are Coupled with Travelers Who Are Looking to Switch
Brands and Save on Meals and Entertainment

English TV or Spanish Radio?
U.S. Hispanics Are Utilizing Both Languages and Doing So with Ease

56% of Hispanics Prefer English Language Newspapers While 41% of Hispanics Prefer Spanish Language Magazines