New Information and Communication Technologies (ICT) such as Artificial Intelligence (AI), connectivity solutions, 5G and cloud services have been gradually transforming traditional mechanical automobiles into intelligent connected terminals, giving rise to the notion of Intelligent Connected Vehicles (ICV).
In China, ICV is expected to achieve wide-spread adoption of multisensory in-vehicle human-machine interactions (HMI), and out-vehicle connections enabled by smart infrastructures and autonomous driving in the coming decade. In this paper, Strategy3 consultants share our points of view on how new technologies are redefining the 'car of the future' in China, and what actions Automotive OEMs are taking to conquer transitional challenges and to identify new growth opportunities.
The automotive industry is increasingly seeing new waves of promising ICT technologies such as artificial intelligence, connectivity solutions, 5G, cloud service, and more. Over the next 5-10 years, auto + technology integration will be further enhanced
- How will new technologies further empower the auto industry?
- How will new technologies redefine “the car of the future”?
- More importantly, how should auto OEMs identify opportunities and leverage technological trends to take the lead…
Future of mobility
The future of mobility is constantly evolving, with new technologies wielding huge potential to further shift the way we travel. But how does this rapidly changing mobility landscape impact consumer behaviours? As we move towards a future that combines the three main mobility trends – autonomous driving, electrification and shared mobility – we explore the latest consumer thinking on these topics and what this means.