Customer Relationship


Customer Experience Publication

The Forces of Customer Experience

The science of strong relationships in challenging times.
Customer Relationship Publication

Service with a smile? Latin America edition

Delivering customer experience in the face of mask wearing
Customer Relationship Publication

Service with a smile?

Delivering customer experience in the face of mask wearing.
Customer Experience Publication

The Forces of Customer Experience in Latin America

The science of strong relationships.

The Forces of Customer Experience [Webinar recording]

Do you truly understand the Forces that are at play in your customers’ minds? This new webinar accompanies our brand new CX whitepaper, 'The Forces of Customer Experience: The science of strong relationships in challenging times'. Hear from the author of the paper and Ipsos' CX Chief Research Officer, Jean-Francois Damais,
Customer Experience Publication

Staying close to your customers

Why customer experience still matters amid COVID-19 and social distancing.
Customer Experience Publication

Mind the gap: Why what a brand promises and what it delivers matter

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.

[EVENT] Disrupting The Customer Experience

June 4 - Upcoming event in Singapore with a series of presentations by Ipsos experts in Customer Experience and Qualitative Research.