Customer Relationship


Customer Experience Publication

CX Global Insights 2026: Unlock the Future of Customer Experience

Get the most comprehensive benchmark study on the market. Transform data into effective CX improvement and increase your Return on CX Investment (ROCXI).
Customer Relationship Publication

Service with a smile? Latin America edition

Delivering customer experience in the face of mask wearing
Customer Relationship Publication

Service with a smile?

Delivering customer experience in the face of mask wearing.
Customer Experience Publication

The Forces of Customer Experience in Latin America

The science of strong relationships.

The Forces of Customer Experience [Webinar recording]

Do you truly understand the Forces that are at play in your customers’ minds? This new webinar accompanies our brand new CX whitepaper, 'The Forces of Customer Experience: The science of strong relationships in challenging times'. Hear from the author of the paper and Ipsos' CX Chief Research Officer, Jean-Francois Damais,
Customer Experience Publication

Staying close to your customers

Why customer experience still matters amid COVID-19 and social distancing.
Customer Experience Publication

Mind the gap: Why what a brand promises and what it delivers matter

What happens when there is a mismatch between what a brand promises to its consumers and their actual experience? Fiona Moss explores the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.

[EVENT] Disrupting The Customer Experience

June 4 - Upcoming event in Singapore with a series of presentations by Ipsos experts in Customer Experience and Qualitative Research.