[EVENT] Innovation in Research Conference

This 7th edition was hosted by Country Manager, Sidar Gedik. As the media sponsor of the conference, CNN sent one of his famous journalists to moderate the debates. 

Topics covered included:

• How to be Influential Brand
  – Steve Levy (Ipsos Marketing)
• Successful Launches – Serkan Ceran (Ipsos Marketing)
• 10 Mega Trends that are reshaping the World
  - Simon Atkinson (Ipsos Knowledge Centre)
• The Rise of Behavioural Science
  - Stephen Donajgrodzki (Global Head, Ipsos Behavioural Science)
• Where and How to Start Reducing Our Customers’ Effort? - Hasan Çalışkan (Ipsos Loyalty)
• Unlocking the Digital
  - Phil Shaw (Ipsos Connect)

A panel with experts from Ipsos, Grey, Twitter and other marketing firms debated around the influencers and those influenced. 

A mobile web application was designed exclusively for the conference to allow participants to follow the agenda, rate speakers and download presentations. The app was also used to conduct and release in real-time a satisfaction survey.

Each year, the fees of the event are donated to a charity; this year, they went to the Music for Peace Foundation who provides musical education to the disadvantaged children in Turkey. A quartet from the association gave a small concert at the conference.

Check the video of the event.