[EVENT] Instore Marketing: The Experimental way

During the 2018 edition of Cibus, Ipsos and the University of Parma will present an innovative and novel research framework for topics covered, entitled "In Store Marketing: the experimental way", divided into 4 research areas:

1. The new consumer face recognition technology that enters the store for personalized promotions
2. Experimental linear shelf with less depth of choice but unaltered exhibition space
3. Colored shelf labels to communicate the nutritional quality of the product
4. New ways to present promotional convenience in flyers

Read more on the website.