The Future of TV
A master of reinvention, TV has consistently changed over time to embrace new technology and meet the evolving needs of audiences and consumers.
The television set has long since been a stalwart of our living rooms; a trusted friend with whom we have shared some of the nation’s greatest moments; a source of entertainment, knowledge and inspiration dating back to before World War II. Yet television is far from ready to don its pipe and slippers and leave it to the young guns.
In fact, as technology and audience expectations have evolved, television has proven itself a master of reinvention; the black and white box has grown in stature, connected, digitalised and embraced on demand.
As new platforms have emerged, television has successfully collaborated housing social, video and audio players to provide a household entertainment hub that remains relevant to audiences today.
So what is happening today?
We believe that the interplay between different screens will become even more sophisticated, powerful and seamless for the user, providing further exciting opportunities for advertisers.
Now, with content that follows you, more seamless interplay between screens, personalisation and deeper levels of immersion, the future of TV looks more exciting than ever.
Collaboration with other media will be key, to ensure audiences can continue to be reached with the right content on the right device, in the moments that matter.
Top three trends in TV:
- Content that follows you
- Content that increasingly aligns with context
- More immersive experiences across devices
Top three challenges for content providers and advertisers:
- Understanding need states across different platforms at specific times
- Reaching the right audience
- Optimising content throughout live campaigns
