Consumer Behaviour

Advertising Publication

The Many Faces of Modern Motherhood

How marketers and advertisers can connect better with mothers and tap into their diverse range of needs by embracing the complex nature of motherhood today.
Mobile Survey
Mobile Survey Publication

4 Common Myths About Mobile Respondents

Breaking the misconceptions and myths about mobile respondents. We identified 4 common myths the average market researcher believes to be true about mobile respondents.
June 2026: Global consumer confidence shows uptick for second consecutive month
Consumer Confidence Index Survey

June 2026: Global consumer confidence shows uptick for second consecutive month

Sentiment in Europe rises significantly according to the June 2026 Global Consumer Confidence Index from Ipsos.
Join us for the next Ipsos KEYS webinar as we explore the frontiers of brand trust.
Brands Webinar

[Webinar] KEYS: The Frontiers of Brand Trust

Join us for the next Ipsos KEYS webinar as we explore the frontiers of brand trust.
May 2026: Global consumer confidence bounces back after last month’s decline - Ipsos Global Consumer Confidence Index
Consumer Confidence Index Survey

May 2026: Global consumer confidence bounces back after last month’s decline

Expectations and Investment sub-indices both rise according to the May 2026 Ipsos Consumer Confidence Index.
KEYS Webinar from Ipsos: The Ipsos Generations Report
Generations Events replay

[REPLAY] KEYS: The Ipsos Generations report

The Ipsos Generations report: Continuity or Rupture will be launched on Tuesday 12 May 2026. Watch the replay of our KEYS Webinar.
The Death of Car Ownership? Ipsos
Automotive Ipsos Voices

The Death of Car Ownership?

The data says not yet. But the cracks are real — and they point to where the future is heading, says Alexandre De Saint-Léon.
Beyond the Binary: India’s Unique Automotive Evolution
Automotive Publication

Beyond the Binary: India’s Unique Automotive Evolution

India’s automotive market defies conventional frameworks—and rewards those who understand its contradictions
Ipsos Market Essentials: Did You Know? A monthly digest of consumers' behaviour across the world
Consumer Behaviour Survey

Market Essentials: Did You Know? A monthly digest of consumers' behaviour across the world

Ipsos' Market Essentials infographics offer insights on how consumers think, feel, and engage in activities such as shopping, travel, entertainment, socialization, technology and AI, and work in our dynamic, ever-changing world.

[Webinar] KEYS: THE MIDDLE CLASS: In Crisis?
Global Trends Events replay

[Webinar] KEYS: THE MIDDLE CLASS: In Crisis?

Join us for our new KEYS webinar and gain a deeper understanding of the current dynamics shaping the middle class globally.
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