The Ipsos Pride Survey 2026 across 26 countries finds that 66% now support same-sex marriage/legal recognition (-3ppts over 2025), with those in Netherlands and Spain (85%) most supportive and people in Türkiye (32%) least in favour.
Our 2026 edition of the Ipsos LGBT+ Pride report shows attitudes stabilising across 26 countries on several key measures, including trans athletes and LGBT media representation.
In the next episode of our KEYS webinar, we’ll be asking whether now is the time when organisations should be ‘dialling up the S’ in their sustainability initiatives.