Market Knowledge Centres of Expertise

Market Access & HEOR CoE | Compliance CoE | Medical Devices & Diagnostics CoE
Digital & Connected Health CoE | Patient CoE | Multi-stakeholder access & engagement

Market Access & HEOR centre of expertise

The complete spectrum of market access & HEOR services, powered by payer insights, economic modelling and global syndicated real-world evidence.
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Compliance centre of expertise

The pharma and medical device & diagnostics industries are more heavily regulated than ever before – and complete compliance with these standards is business-critical.

Ipsos has a robust in-house compliance service that supports both our internal business areas and our client companies in their duty to comply with the relevant laws, regulations and quality and compliance procedures in healthcare.

Ongoing guidance

We provide ongoing guidance in pharmacovigilance, data protection in healthcare, and topics related to our industry codes of conduct and best practices (EphMRA, BHBIA, ESOMAR, etc.).

With our healthcare compliance network, we can support our clients’ audits and supplier assessments (regarding quality, information security, pharmacovigilance, data protection/privacy, and more), liaising with our legal and IT teams in reviewing global and/or local contracts.

Training

We have developed a full suite of compliance training for our employees and also provide live, customised training to suit the needs and questions of our clients.

End-to-end expertise

Ipsos has the expertise to advise our clients wherever a quality or compliance issue has been raised, providing guidance throughout the process, from the outset to complete resolution.

Contact: [email protected], [email protected]

Medical Devices & Diagnostics (MD&D) centre of expertise

The MD&D market is vast, ranging from everyday items to high-risk devices. Each class and type of product presents a unique set of business challenges…

Ipsos’ Medical Devices & Diagnostics CoE has the specific category knowledge to design the optimal research programmes to meet our clients’ needs. Through strategic and insightful research and consulting, we are dedicated to improving healthcare outcomes.

About the Ipsos MD&D Centre of Expertise

60+ MD&D experts worldwide
Dedicated teams in 10 countries
c.400+ projects conducted every year
Partnerships with the top 20 MD&D clients

We deliver strategic insights and recommendations across the product lifecycle, combining industry expertise with best-in-class techniques in qualitative, quantitative, digital, human factors and user experience methodologies with patients, payers and healthcare professionals.

Our team ensures global consistency by working collaboratively across 50 countries, both developed and emerging. Our global community ensures iterative learning, both on and off projects, bringing our clients the most actionable insights and recommendations to grow their presence.

Our full-service offering is supported by collaboration with specialist colleagues from Ipsos’ broader healthcare team, including those in advanced analytics, market access, data integration and advisory services.

Some key business questions we support our clients with

What are the patient/clinical needs?
What are the customer/ healthcare professional needs?
What are the market trends/geographical needs?
Who are the main competitors and what do they offer/what do they lack?
How can we create something unique/rare?
What device characteristics are needed to support unmet needs/achieve differentiation?
How do we design products that work better? And prove they work better?
How should we prioritise clinical trial endpoints to deliver data that prescribers, payers and patients most value?
What regulatory and market access challenges/processes do we need to follow?
What clinical data or real-world evidence will support our product launch?
What is the optimal pricing and contracting strategy for profitability, market value and volume?
How can we measure the health of our brand and where to improve it?
How do we make our sales force the most effective?

Recent thought leadership

Contact: [email protected]

Digital & Connected Health centre of expertise

Now more than ever before, digital and connected health are transforming the way in which healthcare is consumed and delivered. The rise of virtual care (telehealth), remote patient monitoring and the consumerisation of health are all fuelling the movement towards self-care.

In this fast-moving transformative space, you need experts to guide you. Ipsos has an extensive track record in digital and connected health market research. Our specialists provide custom solutions, real-world evidence and advisory services to help our clients accelerate and adapt to this evolving landscape.

Our Digital and Connected Health portfolio includes:

Syndicated real-world evidence: Global Therapy Monitors track treating doctors’ awareness and perceptions of current technologies and use of new solutions to market, compare perceptions vs. adoption, and highlight patient characteristics most suited. Our syndicated digital and connected health portfolio also includes Digital Doctor, a global study that maps doctors’ perceptions of digital and connected health.
Recruitment expertise and respondent access: Ipsos works with multiple recruitment partners and is highly experienced in reaching and engaging the right respondents for topics related to the future healthcare landscape (including data scientists, C-suite executives and patient influencers).
Qualitative services: Our qualitative research capabilities can be used to address questions on all aspects of digital and connected health marketing, and include market or disease landscaping, KOL research, patient journey research, webcam and virtual ethnography, immersions and testing of communication and disease education materials.
Quantitative services: Our quantitative expertise ensures a robust foundation for decision-making across the product lifecycle and includes market sizing, treatment and referral mapping, patient journey research, awareness testing, message recall of communication and disease education materials, and more.
Specialist services: We apply in Connected Health the specialist expertise of our teams dedicated to commercial strategy and market access / HEOR, including preparing research results for publication.
Advisory services: Our specialists can answer your macro business questions by leveraging a unique combination of expertise, resources, coverage and connections.

Recent thought leadership

Contact: [email protected]

Patient centre of expertise

Patient centricity matters – and the outcomes prove how much it matters…

There is an increasing imperative for the pharma and medical technology industries to shift from a product focus to a patient focus and adopt more patient-centric business structures and processes.

The industry is certainly listening, and patient centricity is at the top of many corporate agendas. What’s more, the increase in demand for real-world evidence by regulators is leading to companies making greater use of patient recorded outcomes data from non-interventional studies to support proof of value, safety requirements and market access.

The Ipsos Patient CoE

Ipsos’ Patient CoE comprises global researchers and syndicated experts who have become thought leaders in the patient research space. Much of our work involves helping our clients connect with and understand patients, form patient-centric business strategies and, ultimately, deliver better treatment outcomes.

We focus on four key opportunity areas:

Patient empowerment & adherence: Understanding what is important to patients and how to empower them in decision-making with their healthcare professional and improve compliance
Patient journey: Understanding the experience of patients, exploring emotions, treatment pathways and touchpoints
Clinical trial optimisation: Identifying how to develop clinical trials to retain patients and provide meaningful PROs
Non-interventional Studies (NIS): Supporting the capture of efficacy, safety and quality-of-life insights for newly launched treatments.

All of these services are supported by our patient access strategy, which guides the development of our relationships with partners who provide established and new routes of access to patients.

We engage with patients along the disease journey to understand their needs and improve the patient experience.

Our work includes:

Observing: anthropology-led ethnography and mobile video capture
Connecting: online communities
Meeting: accompanied immersions
Listening: social intelligence
Asking: qualitative interviews, using moderated discussion
Measuring: quantitative research studies to measure attitudes, perceptions, needs, epidemiology and patient reported outcomes

From understanding patients to driving action, we can work with you on inspiring patient-centric thinking to produce not only better treatment, but more successful outcomes for your business.

Recent thought leadership

Bringing the Patient Voice to the Fore

Contact: [email protected]

Multi-stakeholder access & engagement

Identifying, reaching and engaging the right stakeholders requires a holistic understanding of their local markets, healthcare systems and therapy areas of focus.

Ipsos’ fieldwork specialists, embedded within Ipsos’ industry-leading Healthcare Service Line, offer extensive experience in targeting physicians, patients, payers and allied healthcare professionals.

Our flexible, modular offer allows for high-quality fieldwork solutions where traditional full-service is not required – and can be adapted to suit a wide range of client objectives.

Ultimately, we are uniquely placed to provide expert project management, data collection and operational delivery.

Why Ipsos?

We can recruit hard-to-reach respondents across the globe, working with our local market teams as required. Don’t hesitate to get in touch with us to discuss your needs.

Contact: [email protected]