Running since 2015, Ipsos’ Digital Doctor study is one of the largest of its kind, uncovering doctors’ perspectives on all facets of digital and connected health. The recording of our recent webinar, sharing top-line findings from our global 2021 study, is now available to view.
Specifically, our 2021 study reveals the views, behaviours and attitudes of nearly 1,500 primary care physicians in 14 countries. Insights include:
- A comprehensive overview of digital behaviour and future trends among primary care practitioners, with a pre/during COVID-19 lens
- Key insights into what doctors really think about digital channels and activities, as well as their awareness and usage; has this changed since COVID-19?
- A thorough understanding of the latest developments in digital and connected health, including patient-generated health data, telehealth medicine and digital therapeutics.
Digital Doctor 2021 global and local country reports are available to purchase now. We also offer a workshop package that can be tailored to your specific needs.