Technology has created an omnichannel world that's bringing together physical and digital shopping experiences and offering a proliferation of touchpoints that influence consumers’ brand opinions and buying behaviours.
The latest Ipsos Global @dvisor poll was carried out in 28 countries around the world at the end of 2017. It asked over 21,500 online adults aged under 64 their predictions for 2018.
The country is still in heading in the wrong direction to 94% of Brazilians, repeating the result of previous months. This decline in confidence in Brazil was trigged in January 2015 and stabilized at very high levels since then.
Almost half of South Africans (49%) agreed that the class of 2017 have a bright future ahead of them. However, 21% of South Africans disagreed that a bright future awaits the 2017 Matriculants.
Happy New Year! January’s edition of Ipsos Update features new papers on Audience Measurement and Sensory Spatial Segmentation, Canada's "critical numbers", the Digital Gov' Barometer, Perils of Perception, and a round-up of some of our research in Europe over the past year.
The average global economic assessment of national economies surveyed in 26 countries is down one point this wave with 46% of global citizens rating their national economies as ‘good’.
A research report for Her Majesty's Inspectorate of Constabulary and Fire & Rescue Services (HMICFRS) provides insights into current perceptions of crime, safety and local police, along with public interactions with the police.
The 2017 Climate Change Report report provides the findings of the annual climate change research conducted in Australia by Ipsos Social Research Institute.
