In this edition we ask council members to describe the most important corporate traits required if an organisation is to stand a fair chance of recovering from a crisis; talk to members about whether they can credibly identify and measure the reputation risk their organisations face; examine the critical issue of cyber crime; and look into the use of social media among Council members.
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Australia, China, India, Japan and South Korea.
In October, the negative perceptions about the country’s direction continued to drop - but they are still at a high level. Confidence in the country will resume with economic recovery and the political & social stability.
Overall, across the 25 countries as a whole, people are more likely to think things in their country are off on the wrong track (61%), than headed in the right direction (39%). Most pessimistic are Mexico and France, 89% of whom think things are going wrong, and Brazil (84%).
How can brand campaigns leverage the interplay of attention, memory and emotion to influence people’s choices? We have always known that stories with the ability to stir our emotions get remembered. They also have the capacity to influence our behaviour. So emotion-based advertising can be highly effective, but to be truly effective it needs to be more than just a good story.
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Argentina, Brazil and Mexico.
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Canada and the United States.
Last night was a difficult one for political pollsters in the United States, including Ipsos. Almost without exception, the major polling agencies and their media partners predicted that Hillary Clinton would win both the Electoral College and the popular vote. As we all know now, Donald Trump won the Electoral College and is at a near-even split on the popular vote (counting continues).
Cybercrime in the UK is identified as top reputational threat, but companies not seen as being on top of it. Cybercrime is a growing and evolving threat for businesses. More worryingly, across different industries it takes an average of 100 days for companies to detect a potential breach and sometimes a threat will not be identified at all, according to Gordon Morrison of Tech UK.
Ipsos released the 2016 Ipsos Affluent Asia survey results, Asia’s most comprehensive survey of the upscale affluent market covering 10 countries across the region.
