We all recognise that importance of social is great, the question is, how do we exploit this rich source of data to its full potential and derive the right insights that will drive growth for our clients’ brands?
A new Ipsos survey in partnership with the Social Progress Imperative indicates that a majority across countries hit hardest by the COVID-19 pandemic want social progress – rather than economic growth – to be at the fore as the crisis continues and once it ends.
46% of people around the world see Coronavirus as one of the top issues affecting their country today. Our latest What Worries the World survey shows spikes in concern in many nations.
Germany, Canada, and New Zealand are most favorably impacted, while the United States, Brazil, and India are seen unfavorably. Based on nations’ handling of health crises, most travelers are more comfortable traveling domestically as opposed to internationally over the next five years.
In the turbulent times of COVID-19, businesses need to make critical decisions quickly. Synthesio and Ipsos are closely tracking millions of conversations to help our clients make informed, timely decisions.
