For marketers tapping into the zeitgeist of opinion leaders is vital. Within any given sector opinion leaders are most likely to share positive information about your brand across a wide network both on- and offline. But who are they exactly?
In order to award the successful marketing and social research projects, Baykuş (The Owl) Award Ceremony is organised each year by the Turkish Researchers’ Association (TUAD).
These are the findings from a 28-country study conducted by Ipsos with the Gates Foundation. This study investigated knowledge of major development progress, expectations of the future and the main issues worrying the world at this moment.
Three in four (75%) in 25 countries around the world believe that immigration has increased in their country over the last five years, according to new data from the Ipsos Global @dvisor survey.
