Introducing Ipsos’ newly updated CX Maturity Assessment and CX Roadmap – now including CX Maturity Benchmark

Only 17% of organisations have reached ‘Customer Experience leader’ status, according to Ipsos’ new global CX Maturity Benchmark.

CX Maturity Benchmark is an exciting new addition to Ipsos’ CX Maturity Assessment and CX Maturity Roadmap – helping you understand where you are, where you need to be, and how your organisation can reach leader status; how to drive greater Return on your CX Investment (ROCXI). 

Ipsos’ CX Maturity Assessment evaluates organisations across seven core CX competencies.

 CX Maturity Benchmark:

• Provides benchmarks for those seven core competencies, crucial for any successful CX transformation
• Each competency includes the critical factors, recognised by industry leaders
• Across 44 countries and 10 sectors. 

The number one priority for Experience Management (XM) professionals around the world is to develop or refine their CX strategic roadmap.¹ Ipsos’ CX Maturity Roadmap builds on your CX Maturity Assessment to guide the evolution and optimisation of Customer Experience in your organisation.

CX Maturity Assessment

CX Maturity Assessment will determine at which maturity level your organisation is operating – foundation, practised, or leading – and provide a clear path to move up through competency levels.

• How does your organisation stack up versus best practice? And what do you need to do to get to leading?
• Need a framework to facilitate the transition from delivering randomised experiences, through to intentional and differentiated customer experiences?
• Want detailed explanations of the capabilities required to transform your CX?

Ipsos’ CX Maturity Assessment is a unique, simple and intuitive assessment model which assesses your current CX efforts.  It enables you to track progress and provides a clear path to move through maturity levels, by competency.

CX Roadmap

CX Roadmap enables your organisation to prioritise Customer Experience investment and initiatives to deliver a tangible Return on your CX Investment (ROCXI).

• What are the improvement areas in your organisation that need to be addressed to achieve true customer centricity?
• And which ones are priority? Urgent? And how do you go about tackling them?
• How do you get the organisation behind you?

Ipsos’ CX Roadmap ensures you know where you need to focus and what you need to do.  It helps you develop a common language across the organisation, and bridge the gap between siloed teams, so the organisation is working together, with CX governance in place to ensure that’s in the right direction, in the right way.

To find out more, and to discuss how Ipsos’ global CX Maturity Benchmark, CX Maturity Assessment and CX Roadmap can help you and your organisation, get in touch with your local Ipsos CX contact or contact us at [email protected]. 

Want to find out more about how Ipsos’ CX Maturity Assessment and Benchmark can help your organisation?

Register to download our CX Maturity Assessment and Benchmark overview.

Find out more

Notes

[1] [Webinar] Global Voices of Experience 2023 | Ipsos