Ipsos Update – December 2024

Welcome to the December edition of Ipsos Update. 

Brazil has faced a number of challenges recently, from political and economic instability to the pandemic, health crises, and fluctuating exchange rates. These immediate concerns naturally consume our attention and resources. However, beneath the surface, deeper societal shifts are taking place. Find out more below.

Meanwhile, as the year comes to an end, we take a dive into some of the biggest topics swirling around in the zeitgeist. Our report to the Halifax Security Forum finds that disinformation and hacking are major issues; the Cost of Living Monitor shows us that although inflation is falling, people are still struggling; and across major economies, gender stereotypes still persist.

In this edition:

Flair Brazil 2025 – The nation has faced a number of challenges recently, both politically and economically, find out why in the latest edition of Flair.

Halifax Security Forum 2024 – We explore global attitudes towards conflicts and threats to the world, from disinformation to the potential of WWIII.

Cost of Living Monitor – In many countries around the world inflation rates have fallen in 2024, but the proportion who say they are finding things financially difficult has changed little.

Women’s Forum Barometer 2024 – The 19th edition, examining gender inequality across the G7, finds stereotypes continue to permeate society.

Perils of Perception 2024 – For the last decade, we’ve been investigating the gap between people’s perception and reality on a range of issues.

Growing Your Brand Through Societal Impact – Our research shows that societal benefits – such as environmental impact and social justice – are increasingly important to consumers.

Global Trustworthiness Index 2024 – The latest edition once again finds experts – doctors, scientists and teachers – to be the most trusted professions.

GLP-1s: A Healthcare Revolution? – One of this century’s biggest game-changers will likely be a novel drug class that’s showing unprecedented success in treating some of the most prevalent conditions.

Also, explore the latest What Worries the World, where inflation is joint first with crime & violence; find out how, as a business, to align your ESG strategy with consumer expectations; discover the stark difference in healthcare between British men and women; and catch-up with the state of CX in Australia.