Fragmented Audiences

Today, every new breakthrough in technology quickly becomes mainstream. In a landscape where start-ups often leap frog over legacy brands and audiences become accustomed to seeing a new innovation rapidly adopted and applied across platforms, the ways brands engage is in constant flux. This holds true for Market Research as well.

Global Business Influencers: Who They Are & Why You Should Care. Presentation of the new Ipsos Global Business Influencers survey which reaches senior business leaders in Asia and the rest of the world.

Global Business Influencers: Who They Are & Why You Should Care. Presentation of the new Ipsos Global Business Influencers survey which reaches senior business leaders in Asia and the rest of the world.

Global Business Influencers: Who They Are & Why You Should Care. Presentation of the new Ipsos Global Business Influencers survey which reaches senior business leaders in USA and the rest of the world.

Global Business Influencers: Who They Are & Why You Should Care. Presentation of the new Ipsos Global Business Influencers survey which reaches senior business leaders in Europe and the rest of the world.

Creativity is as important as ever, but as the media landscape has fragmented and consumers encounter brands through ever more touchpoints, it has to be designed for the context in which it’s delivered to truly excel. It’s no longer enough to create just one piece of content and share across all platforms. Nowadays, creative needs to be fleet of foot, optimised for the intended channel or platform to generate true brand impact.

Interview on -among other topics - media convergence, our tendency to overestimate short-term change and why big data is still in its infancy.

The annual Ad Award event organised annually by Ipsos in France this year celebrated the 30th anniversary of its existence. Each year, the event recognises and rewards the best ads across 3 categories: Outdoor, Web and TV, Digital and mutli-channel.

Market research has long been accused of killing creativity. Many in the creative world now look back with nostalgia to the days when market research was the point of contention. With so much more data available now and so many exciting applications for it, data and creative are at loggerheads.