Trend Obs is an international observatory for emerging dynamics that compiles ongoing changes in lifestyles and consumption around the world. Each year, Ipsos surveys trend setters* in several countries and this year’s countries are Brazil, the United States, France, the UK, Italy and China. The observatory provides brands with keys to understanding the society of the future and helps them to position themselves better within that society.
This month’s edition of Ipsos Update features the latest research and thinking from Ipsos around the world on the future of mobility, world affairs, survey sampling and global infrastructure.
While many of the world's industrialised nations have largely moved beyond oil and coal-based energy sources for their manufacturing industries, Indonesia continues to rely on these highly polluting and sometimes economically volatile energy sources to a great extent.
New survey conducted for the Lung Ambition Alliance, in association with AstraZeneca, found that the majority of people (59%) are confident that in 5 years’ time a significantly higher proportion of those diagnosed with lung cancer will be cured compared to now.
As technology continues to disrupt the auto industry, innovation such as ride sharing apps, electric vehicles, and car subscriptions will completely transform the sector. In fact, by 2022 the car subscription market is set to grow by 71%.
