The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Canada and the United States.
Some have it; some don’t. The question is, which brands in Canada enjoy the kind of influence where consumers identify so highly with them, we couldn’t imagine our lives without them?
This white paper outlines key tenets of the roadmap for target-setting success. We will address the importance of determining the right overall VOC measures and laying the right foundations. This includes establishing a target time horizon for corporate VOC targets, determining relevant KPIs, cascading targets to operational units – and then tracking performance against targets.
Ipsos, a leading global market research company is continuing to bolster its capabilities in the APAC region, with the launch of Ipsos Public Affairs in Singapore and Malaysia. A boost to the market research giant’s regional capabilities after Australia and India.
After an eventful first week, Donald Trump continues to divide and energise the American public. Public opinion about him remains split with about equal numbers approving and disapproving of his job. However, looking deeper we see nearly unified blocks of Republicans in support and Democrats in opposition.
Despite the optimistic ending to 2016, 2017 has not started on a positive note, with all three economic indicators stumbling right out of the gate. The future will show if this a momentary glitch, or a sign of things to come.
