Insights Hub

Global Opinion Polls

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Discover how Ipsos uses AI to deliver insights for clients

Discover how Ipsos uses AI to deliver insights for clients

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Unlock Brand Success

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  • Consumption Publication

    The new lubricant trade in ASEAN - A promising new era

    Global lubricant markets have seen a dramatic rebound since the global economic recession of 2008–2009. At that time, global demand dipped to its lowest point since the latter half of the 20th century, but has since surpassed its previous high mark set in 2007. One of the key drivers of this rebound can be attributed to Asia, where the developing economies of emerging markets are fueling the rising demand for lubricants.
  • Family Publication

    Chinese Family Parenting Report 2016

    Post-85s and post-90s constitute the majority of new mothers in China, and it’s especially true with the latter in low-tier cities. Post-90s make up the largest part in China’s new mothers, up to 46%. Post-90s new mothers occupy a significantly high proportion in 4th –tier cities and rural areas.
  • Election Survey

    Does Clinton’s 8-Point Lead Look Softer Than at First Blush? Clinton v. Trump on Policy & Personal Quality Matchups

    Only 83 days until Election Day! It has been a rough couple of weeks for Trump and a correspondingly good few for Clinton.  She leads Trump by an average of about 8 points, looking across all the polls.
  • Advertising Publication

    Nurturing Creative Through Nonconscious Brain Processes

    Deep exploration of how advertising works, taking into consideration both conscious and nonconscious brain processing.
  • Voice of the Customer Publication

    Enterprise Feedback Management (EFM)

    Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.
  • Preference Center

    Manage your communication preferences from Ipsos

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  • Consumer Behaviour Publication

    Path to Purchase

    Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.
  • Election Survey

    Millennials Overwhelmingly Support Clinton over Trump

    Millennials overwhelmingly support Clinton over Trump (50% vs. 18%) according to Ipsos’ quarterly “Millennials” survey carried out for USA Today and Rock the Vote.
  • Ethnography Publication

    Ethnography

    Ethnography is a qualitative research technique, characterised by spending extended periods of time with people. We immerse ourselves in their world so we can observe and understand what they say, what they do and how they do it.
  • CSR Publication

    Doing The Right Thing: A Checklist for Successful Corporate Sustainability Programmes

    Corporations have a great ability to ‘do good’ in the world – even more so than governments, given the wealth of resources and freedom they have to innovate outside of bureaucratic structures. Some would argue that, beyond an ability to do good, corporations have a responsibility to do good.
  • Economy Publication

    Russia TrendVision Review of State Statistics and Consumer Trends

    Forecasts based on data for 2000-2015. The objective is to provide a brief overview of Russia’s current social and economic situation; single out key political and economic events; study any changes in population strata and consumers’ behavior for 2000-2015 to forecast possible future trends.
  • Election Survey

    2016 US Elections - Clinton’s Lead Has Grown Even More, Democrat Leads by 12 Points (August 11)

    “Trump may be showing the limits of the axiom ‘all press is good press’,” said Chris Jackson, VP at Ipsos. “While Donald Trump is dominating the media cycle, it is not helping his standing in our polls. With the public viewing Trump as unfavorably as ever (while Clinton enjoys a moment of relative positive regard), the Republican nominee has lost ground to his Democratic rival Hillary Clinton in the latest Reuters/Ipsos poll.