Technology Tracker Q3 2016

Only 56% of females 65+ have accessed the internet in the last 3 months. This rises to 69% for males of the same age group. Males (38%) and females (29%) 65+ from social grade DE are least likely to have accessed the internet recently. Broadband at home remains the preferred method to access the internet with 77% but Smartphone access is closing the gap rapidly and is now at 71%.

The author(s)

  • Prachi Jain Ipsos Connect, UK
  • Eda Koray Ipsos Connect, UK
  • Jonathan Pollick Ipsos Connect, UK
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Nearly two thirds of the GB populations now access social networks on any device. Smartphone continues to be the preferred device to use at 41% with PC/Laptop closing the gap again now at 39%. Facebook (62%) remains by far the most used social network while Twitter (19%), Instagram (19%), Google+ (18%), Snapchat (15%) and LinkedIn (13%) are all under 20%.

Internet usage

Almost 90% of GB adults claim to access the internet but usage amongst 65+ years old is still lower. The proportion of adults using mobile phones to access the internet is at 71% and closing the gap with using broadband at home (77%). The top 3 online activities remain: accessing email (79%), browsing for information on personal interest (70%) and researching products and services (66%).

Connected home

Ownership of Smart TVs is at 30% and more than half of GB households own a tablet. Both these devices witness a y-o-y increase. Nearly 2 in 5 of GB adults have at least one gaming console in their household. Xbox is in a leading position with it’s ownership being 21%, PS3/4 is at 18% and Wii/WiiU is at 16%.

Social networking

There is an increase in using social networking sites. The number of GB adults accessing social networking platforms via smartphones is on a par with PC/laptops (41% vs. 39%). Facebook remains the most visited social networking site (62%). Twitter and Instagram are head to head (19%). Twitter users are more likely to be male, whereas Instagram users are more often female.

Smartphones

Three quarters of GB adults now own a smartphone but ownership is still lower amongst 65+. iOS (38%) and Android (36%) penetration remains neck and neck. Top 3 activities on smartphones are: reading or sending emails (66%), visiting social networking sites (54%) and browsing websites (48%).

Tablets

More than half of GB households now claim to have a tablet (52%). The gap between ownership of iPads and non-iPad tablets is closing (30% vs. 28%). Top activities on tablets are: reading or sending emails (56%), browsing websites (47%), visiting social networking sites (43%) and online shopping (40%).

Content consumption

Digital music consumption is well ahead of physical (32% vs. 19%). Whereas in movie consumption, physical and digital are head to head (21% vs. 19%).

The author(s)

  • Prachi Jain Ipsos Connect, UK
  • Eda Koray Ipsos Connect, UK
  • Jonathan Pollick Ipsos Connect, UK

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