Nearly two thirds of the GB populations now access social networks on any device. Smartphone continues to be the preferred device to use at 41% with PC/Laptop closing the gap again now at 39%. Facebook (62%) remains by far the most used social network while Twitter (19%), Instagram (19%), Google+ (18%), Snapchat (15%) and LinkedIn (13%) are all under 20%.
Almost 90% of GB adults claim to access the internet but usage amongst 65+ years old is still lower. The proportion of adults using mobile phones to access the internet is at 71% and closing the gap with using broadband at home (77%). The top 3 online activities remain: accessing email (79%), browsing for information on personal interest (70%) and researching products and services (66%).
Ownership of Smart TVs is at 30% and more than half of GB households own a tablet. Both these devices witness a y-o-y increase. Nearly 2 in 5 of GB adults have at least one gaming console in their household. Xbox is in a leading position with it’s ownership being 21%, PS3/4 is at 18% and Wii/WiiU is at 16%.
There is an increase in using social networking sites. The number of GB adults accessing social networking platforms via smartphones is on a par with PC/laptops (41% vs. 39%). Facebook remains the most visited social networking site (62%). Twitter and Instagram are head to head (19%). Twitter users are more likely to be male, whereas Instagram users are more often female.
Three quarters of GB adults now own a smartphone but ownership is still lower amongst 65+. iOS (38%) and Android (36%) penetration remains neck and neck. Top 3 activities on smartphones are: reading or sending emails (66%), visiting social networking sites (54%) and browsing websites (48%).
More than half of GB households now claim to have a tablet (52%). The gap between ownership of iPads and non-iPad tablets is closing (30% vs. 28%). Top activities on tablets are: reading or sending emails (56%), browsing websites (47%), visiting social networking sites (43%) and online shopping (40%).
Digital music consumption is well ahead of physical (32% vs. 19%). Whereas in movie consumption, physical and digital are head to head (21% vs. 19%).
[WEBINAR] American Family Media Experiences 2020
February 19 - This month we're previewing some of the insights our newest survey revealed: American families are exposed to more and more media choices to build their family lives around. View our on demand webinar featuring new data and evolving trends in the American family’s media experience.