The new codes of socialising and celebrations in Malaysia

The Ipsos UU team in Malaysia hosted a client webinar titled - "In Covid-19 times - New Codes of Socialising, Festivities & Celebrations" to around 40 clients on July 2nd.

The author(s)

  • Anshuman Ray Ipsos UU, Malaysia
  • Asrul Sani Ipsos UU, Malaysia
  • Dex Yeoh Social Intelligence Analytics, Malaysia
  • Hykarl Sufardi Ipsos UU, Malaysia
  • Jane Ramasamy Ipsos UU, Malaysia
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In this webinar, the Ipsos UU team shared findings from a self-funded study using online community and social-intelligence analytics (SIA) that closely followed Malay families as they celebrated Hari Raya where the team identified big shifts and emerging codes.

The author(s)

  • Anshuman Ray Ipsos UU, Malaysia
  • Asrul Sani Ipsos UU, Malaysia
  • Dex Yeoh Social Intelligence Analytics, Malaysia
  • Hykarl Sufardi Ipsos UU, Malaysia
  • Jane Ramasamy Ipsos UU, Malaysia

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