The new codes of socialising and celebrations in Malaysia
The Ipsos UU team in Malaysia hosted a client webinar titled - "In Covid-19 times - New Codes of Socialising, Festivities & Celebrations" to around 40 clients on July 2nd.
In this webinar, the Ipsos UU team shared findings from a self-funded study using online community and social-intelligence analytics (SIA) that closely followed Malay families as they celebrated Hari Raya where the team identified big shifts and emerging codes.
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