Our experts' take out from the Web Summit 2021
From November 1 to 4 2021, Lisbon hosted more than 1,800 participants at the Web Summit 2021, including Fortune 500 companies, innovative startups and international speakers. The most important players in the tech and digital industries gathered to discuss the major issues that will guide tomorrow's transformations. Ipsos was present during these 4 days to share its expertise and know-how on these subjects that will shape the future of tech.
During the Web Summit, Alexandre Guérin, CEO of Ipsos in France, and Henri Wallard, Deputy CEO of Ipsos, gave several speeches on Data Science, Ethics in AI and Gender Equality.
We invite you to take a look back at these 4 days of inspiring presentations and to discover the full content of these conferences.
A world without cookies
Although Google has delayed the blocking of tracking cookies until 2023, the reality is that this changes little as third-party cookies have already been deprecated in Safari, Firefox, Edge, and Brave browsers… So how can we track and activate “evidence-based journeys” when this evidence is becoming harder to gather? Alexandre Guérin and Kristin Luck, the president of Esomar explore ways to cope in a cookie-less world in a session moderated by journalist George Slefo of The Trade Desk.
AI ethics in marketing and research
AI is on the verge of transforming marketing and research to speed up and improve data analysis and deliver richer insights. But, as it disrupts the sector, how do we ensure that AI doesn't produce bigger data gaos than it fixes or, worse, perpetuate historical biases and power imbalances? Kristin Luck and Henri Wallard pointed out the importance of clarifying what AI really is, how insights and analytics differ from marketing, and the role that ethics must play in keeping AI beneficial for all.
Women's Forum 2021 Barometer : An urgent call for inclusive recovery
Released at the Women's Forum 2021, and published ahead of the G20 summit, this barometer highlights the importance of taking the full measure of how and to what extent women have been affected by the pandemic and its socio-economic consequences and what politicians and employers can do to ensure gender equality is at the center of every pandemic recovery program.
The findings, presented at this masterclass by Henri Wallard, set out what politicians and employers can do to ensure that gender equality is at the center of every pandemic recovery program.
Combining Disparate Data Sets
With social, digital and mobile completely taking over the world and advancements in technology that are driving cheaper storage space, algorithms and data science are making multiple data streams increasingly accessible. At Ipsos we believe that the true power of data comes from integrating both primary and secondary data sources and therefore getting to the deeper understanding of consumer truths. In this Masterclass, Alexandre Guérin together with Pat Cummings, CEO of Ipsos MMA guided you through our best practices for data integration, as well as the tech platforms and tools that can be used to ensure accuracy.
