We uncover the consumer purchase decision-making path with special emphasis on their emotions, behaviours and triggers throughout.
How it works?
In extensive 2 hour interviews, we retrace the individual consumer journey of each respondent.
All phases are explored in detail during the interviews : function? influences? possible issues? brand performance? brand opportunity?
For each interview we create a detailed journey map.
These individual maps are then analysed and synthesised to produce a decision pathway map that illustrates the main findings of this research and can be easily shared.
Why our solution is unique?
Our gamified interview approach leads to higher respondent engagement and ultimately richer and more detailed insights.
[EVENT] Viva Technology 2018
May 24-26 - Do not miss the RDV innovation & leaders of the year! Ipsos is an Accelerate partner of VIVA TECHNOLOGY. New uses, innovative technical solutions (neuroscience, virtual or augmented reality, artificial intelligence ...) make the business of market research even more exciting. Come and talk to our experts and discover how Ipsos takes up the challenge with its teams and partners!