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85% of direct sellers in Europe are women
Happy, experienced and upskilled: Seldia and Direct Selling Europe unveil 2023 Ipsos survey results on European Direct Sellers.
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Ipsos Update – April 2023
Sustainability, happiness, democracy… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Navigating the changing landscape of the financial sector: Insights from social media conversations
New services from Ipsos Synthesio help Retail Banks to track consumer trends and spot innovation opportunities.
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Annual results - Strong performance in an uncertain environment
Ipsos achieved a strong performance in 2022, with a record level of profitability, demonstrating the strength and relevance of its operating model.
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Using AI to improve Customer Experience in the consumer beauty sector
Machine learning and social data are great help for brands to spot unmet consumer needs and boost customer experience.
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How to grow your brands when purchasing power is shrinking
While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.
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How to Get Your Big and Small Data Together with Data Hybridization
Data hybridization brings together structured and unstructured data to help brands gain market advantage.
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85% of online shoppers say that a poor delivery experience would prevent them from ordering from that online retailer again
In order to better understand European consumers’ expectations of e-commerce in terms of services and customer experience, Ipsos and Octopia conducted a 2022 study in several European countries, interviewing a representative panel of approximately 1000 online shoppers per country.
Which assets are key to going above and beyond online shoppers’ expectations? Which bad experiences are most likely to break their trust in the long run? The results from this study confirm the importance of the quality-price-delay triad on which Octopia is positioned.