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How technology can fuel behavioral research – and enrich your insights
This paper argues traditional Usage & Attitude survey (U&A) must evolve and how technology is creating “new rules of the road” for its research
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[EVENT] 10th Annual MSMR Insights Conference
April 11 - Marketing research is a creative world where we have the opportunity to come up with new and brilliant projects.
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Nigeria Now and in the Future study
This survey will be run by Ipsos in Nigeria on a quarterly basis. This publication summarizes outcome of the first wave.
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Using Behavioral Science to Increase Engagement
Discover how using behavioral science in your CRM can increase engagement and responsiveness to customer communications
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US Affluencers & the Power of Authentic Influence
Affluencers are not celebrities, vloggers or social media stars. Their influence isn’t based on social status or vanity metrics, but on authenticity, and is built from the ground up.
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Ipsos Update – March 2019
March’s Ipsos Update presents our latest research on the future of the global population, ageing and attitudes towards automation. We also introduce new white papers on mothers in Asia, Japanese society and brand-building advertising campaigns.
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#IWD2019: How the Asian mother is changing
This paper uncovers the emerging behaviours and core motivations of Asian mothers in 2019 and how they are coping with the complexities of parenting.
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Is your innovation research on its best behaviour?
This white paper fights back at the criticism of surveys, showing how they can measure behaviour and predict an innovation’s success.
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Data in Context: Vacations in Japan
A country briefing on Japan’s work and holiday habits, adding cultural depth to survey findings.