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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Exploring the nuances: How Gen Z females in the USA and Europe differ in behaviors and values
A deep dive into digital behavioral data reveals Gen Z differences around the globe.
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Generation Z - do they exist and what influences them?
A new Ipsos report explores the extent to which Gen Z exist in the UK.
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Global Trends 2023
A free, data-driven research report of actionable insights into the key global trends driving the future for your business, government and organization.
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Global Trends in human behavior: Search for Simplicity and Meaning
Busy, stressful lives mean that people need time out
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Global Trends in Marketing and Advertising: The Enduring Appeal of Nostalgia
When the here and now is grim, people look to the past for comfort
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Global Trends in Reactions to Uncertainty and Inequality
Uncertainty makes future planning difficult for people and businesses
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Global Trends about Capitalism’s Turning Point
New ways of thinking are emerging about the role of businesses, economics and institutions
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Global Trends about Polarization: A Divided World
We share so many of the same values, but feelings of division persist