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Decoding 'China Chic' cosmetic brands
'China Chic’ is taking the cosmetic industry by storm. Fiona Wang, our Social Intelligence Analytics (SIA) expert explains how.
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Short hits of retail truth
This video series explores how the shopper landscape is changing and the new forms of commerce which are emerging.
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Driving compliance at the frontline
This paper is recommended reading, by our Mystery Shopping experts, for any organisation – regulators and the regulated – interested in ensuring that frontline staff are adhering to regulatory standards and are treating customers fairly.
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Synthesio, an Ipsos company, joins the Twitter Official Partner Program
Synthesio, an Ipsos company, joined this week the Twitter Official Partner Program (TOPP).
This program is the home to best-in-class technology solutions with proven track records of success. -
Choosing the right AICI platform
Four criteria for picking the right consumer insights tool for your organization.
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Mega Trends: How they affect consumption in Colombia
To begin with, we must understand what Mega Trends are: in an interconnected world, with the speed and above all the amount of information we have access to nowadays, it is easier to identify trends, which go beyond fashion; their focus lies in understanding where we are going as communities, and in our case, where consumers are going.
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Topic Modeling: A new approach to spotting consumer insights
Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.
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Public Opinion on the COVID-19 pandemic
In an uncertain world, data matters. Ipsos experts share the latest research and analysis related to the coronavirus pandemic.
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Ipsos collaborates with Temple University on Face Mask Research
The collaboration will generate industry-relevant insights about attention, emotion, memory and desirability for marketing, advertising, financial decision making and more.