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India: Consumed by a Health Wave
India lags behind the world when it comes to the tag of being a ‘healthy’ nation, with healthcare accounting for only 0.9 per cent of national GDP as against 12 per cent by G7 countries. Health as a topic has never been centre-stage in the larger discussions on the country’s progress and growth.
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The Economic Pulse of the World - April 2015
After losing ground in each of the past two waves, the national economic assessment is on the rise once again with four in 10 (41%) global citizen consumers rating the state of their national economy as “good”, up two points since last sounding. While the local economy assessment (31%) remains idle this month, respondents look into the future with a cautious optimism, with one in 4 (25%) saying the economy in the local area will be stronger in the next six months, up one point since last sounding.
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Life In Kazakhstan 2015
An Ipsos poll commissioned by the Eurasian Council on Foreign Affairs (ECFA) shows the majority of Kazakh adults, when asked about quality of life in the country, feel that things are heading in the right direction.
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Flair Thailand 2015 - Preserving its Unique Versatility
Thailand’s uniqueness is linked to its ability to adapt, to integrate without internalising, and never taking up a frontal position.
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The Ipsos “New Way”
The turnover of Ipsos has been flat for the past three years. Based on this disappointing fact, the management of Ipsos has launched a programme designed to foster a route to profitable growth.
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Flair Brazil 2015 - Criticism and Progress
Many marketing executives, advertisers and name brand and publicity managers have difficulty understanding the reality of Asia and Latin America. Either they have geographic and economic knowledge, or they have inherited a deformed image, as mirrored in literature and the cinema.
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2015 China Luxury Forecast
Positive consumer dynamics will continue to drive Chinese shoppers as the world’s number one luxury force. The China Luxury Forecast surveys luxury consumers in the mainland China and Hong Kong. This is the most detailed survey in Greater China looking at the behaviors and attitudes in the luxury sector.
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Nature VS. Nurture - Can You Change Your Innovation’s Destiny?
The great innovation debate - “Nature vs. Nurture” is a debate typically held among psychologists, where one side argues that genetic predisposition (nature) plays a greater role in human personality development and the other side argues that the environment (nurture) has more influence.
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Real Self or Projected Self: Who Should Brands Talk To?
The first business question that comes to mind when our clients look at their marketplace is, “Do we really know our target?”