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Moving beyond the Rorschach of advertising

What can we learn from those who do not fit in?

The role of creativity and a Misfit mindset in advertising effects

How to apply a Misfit mindset to get to effective advertising

A word on data fueled creativity

Connected CPG

Navigating the new world with tech-enabled product innovations.

How to Get Your Big and Small Data Together with Data Hybridization

Data hybridization brings together structured and unstructured data to help brands gain market advantage.

Global consumer confidence remains on a downward path

Expectations and investment sentiment are down in many countries

KEYS - Recipes for success in uncertain times [WEBINAR RECORDING]

Join us for a new KEYS Webinar on June 9

Worry about inflation hits new heights globally

People are feeling ‘pessimistic’ amid rising prices, talk of a world recession.