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Ipsos Update - May 2022
Happiness, Identity, and global reactions to the war in Ukraine are among the featured topics in this month’s edition. Also featured: our Earth Day 2022 reports, our latest white paper on regulating compliance and our post-election analysis from last month’s French presidential election.
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What Worries the World - April 2022
Inflation is now the top global worry for the first time, with 26 out of 27 countries recording an increase in concern over the last month.
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What Do Online Consumers Really Think of Electric Cars in 2022
Social data reveals how consumers feel about new Electric Vehicle (EV) models
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Will people cut down the amount of meat they eat for the planet? For many, the answer is no
Globally, while most adults are concerned about climate change less than half said they’re likely to reduce their meat consumption this year.
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How social insights help fashion brands stay on trend
To keep up with trends in conscious consumption, sustainability, and emerging technologies, fashion brands need better consumer intelligence.
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Decoding 'China Chic' cosmetic brands
'China Chic’ is taking the cosmetic industry by storm. Fiona Wang, our Social Intelligence Analytics (SIA) expert explains how.
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Presidential election in France: Emmanuel Macron re-elected but abstention hits record high
Rejection and a weariness of voting to keep candidates out rather than in is the prevailing sentiment among abstainers and voters who cast a blank or invalid ballot, with little support for the plans of the two candidates among those who did cast a ballot. This survey conducted by Ipsos and Sopra Steria for france-tv and radiofrance on the motivations for voting shows that neither Marine Le Pen nor Emmanuel Macron truly succeeded in convincing those beyond their electoral base of the first round.
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London maintains top “city brand” ranking from 2020 to 2022. Paris rises to second and Sydney lands in third.
London preserves its spot as the world’s most admired city in the 2022 edition of the Anholt-Ipsos City Brands Index. Paris, Sydney, New York, and Rome round out the top-5, but there has been some movement in the bottom half of the top-10 cities:
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The Operational Angle: an Ipsos podcast
A monthly podcast on data collection methods in market research.