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“Moodvertising” during the World Cup
Why is the mood of the crowd so important? How can it influence the ROI of your advertising?
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[WEBINAR] Make a Big Splash With Your Small Business
June 26 - How does a small niche retailer remain competitive and survive in today's retail online/offline multi-billion dollar industry?
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[EVENT] TTRA Conference
On June 27, join Ipsos at the iconic Biltmore Miami for TTRA’s 49th Annual International Conference featuring thought leaders from industry and academia sharing important insights on the future of tourism research.
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Global Warming and Waste Reduction Take Center Stage in the Environmental Discussion
87% of the world agrees that the world climate is changing; 80% are concerned about the environmental impact of product waste.
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[WEBINAR] Behavioural Science Principles for Better Digital Advertising
On June 19, join us for a complimentary webinar as we outline three principles from behavioural science that enable brands to provide a consistent and powerful message across different media and markets.
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[WEBINAR] New MR: Future of Video
On June 19, join us for the second session to look at the way video is expanding and evolving in the context of market research and insights.
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Has the Digital Banking revolution finally started? The FinTech landscape in 2018 in the UK
Spurred on by Open Banking, advocates of FinTech are forecasting a revolution in the financial services sector. But with the change seemingly slow to happen, Tom Erasmus asks will the latest innovations finally overcome consumer inertia?
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Cognitive Battlefield - Part I: A framework for assessing optimal engagement strategies
The amount and pace of verbal and written information that people exchange every day has increased dramatically over the past decade. A major question of our time is how does this information influence people’s attitudes, behaviours and decision-making?
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[WEBINAR] Transforming the Retail Experience
On June 13, join us for a complimentary webinar as we partner with Gensler, one of the world’s premier architecture, design and planning firms, to present our perspectives on the way forward with retail in the U.S. marketplace.
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[WEBINAR] Foodservice Facts in Canada
On June 13, join Ipsos’ Asad Amin who will be co-presenting with Restaurants Canada, highlighting insights from their annual industry report.