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Global Trends in Marketing and Advertising: The Enduring Appeal of Nostalgia
When the here and now is grim, people look to the past for comfort
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Global Trends about Peak Globalization
Globalization may be enjoying increased popularity after the Covid-19 pandemic focused people on their local areas
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Global Trends in Brand Communication: Authenticity is King
Authenticity is a vital concept for brands to understand, but one that is increasingly complex to define
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Ben Page : 'We have transformed our operating model'
Discover the interview of Ben Page, CEO of Ipsos, published in Les Echos Investir on 13 January 2023.
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A global perspective: all is not lost
Trust continues to be on the rise for almost all sectors and institutions measured this year.
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Pharma knocks tech off the top spot as most trusted industry
Business leaders are not trusted to tell the truth – yet are seen to have a responsibility to speak out on issues according to the new Ipsos Global Trustworthiness Monitor report.
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Consumers demand innovation from their energy suppliers
New services from Ipsos and Synthesio help energy and utilities brands track consumer trends and spot innovation opportunities.