We like to start a new year with a sense of reflection and optimism. Acknowledging our current challenges, but grounding them in the lessons we’ve learned along the way, and in the strategies we’ve put in place for the future.
But events of the last few years – coming together in today’s polycrisis environment – are making many of us feel more uncertain about the period ahead. Perhaps that’s no bad thing. Few governments or businesses can say they were fully prepared for the shock of the war in Ukraine or indeed the magnitude of the cost-of-living crises the world is experiencing.
In our first episode of 2023, we shared some new ideas and perspectives to help us all be better prepared for whatever lies ahead.
On the agenda:
Risk and Resilience
How can we do better in anticipating changes and disruptions? And how to people respond to shocks when they do happen? Our review includes on-the-ground updates as experienced by people in Ukraine.
Our new Global Trustworthiness Monitor finds ratings to be on a slow but steady rise for nearly all the sectors and industries we’ve been monitoring.
Welcome to the Metaverse
We take a step back from the business buzzwords to ask ourselves a few questions: just what is the metaverse right now, what will it become and how can we all be a part of it?
All KEYS Webinar recordings and presentations are available here.
Jennifer Hubber, Chief Client Officer, Head of Ipsos Global Client Organisation
Simon Atkinson, Chief Knowledge Officer, Ipsos Knowledge Centre
Luda Andriyevska, Research Director, Public Affairs, Ipsos North America
Carl Phillips, Research Director, Corporate Reputation, Ipsos in the UK
Priscilla Branco, Senior Manager, Public Affairs & Corporate Reputation, Ipsos in Brazil
Katelyn Faulks Hall, Director of UX Research, Ipsos in the US
[ Webinar ] KEYS - Emotions around the world
Researchers have been clear for decades that capturing the emotional response can power great campaigns, memorable experiences and help build stronger brands. But what exactly do we mean when we talk about emotion? And where can we apply our learnings to drive stronger insights?