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[EVENT] SXSW
On March 12, join Ipsos’ Virginia Lennon and NBCU Telemundo’s Reny Diaz on March 12th for an insightful presentation about Latinos: At the Intersection of Culture & Influence.
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Which Olympic Event will be the Next Ratings Medal-Winner?
If Olympic events won medals themselves, figure skating would of course take the winter gold. Across the world it reigns as the most popular event, according to an Ipsos Global Advisor study of 27 nations.
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Technology Comes to Shape us. Let’s Act on it!
It’s obvious that we have been using technology for centuries to shape our lives. But in order for a brand to succeed, it is at least as important to understand that the opposite happens just as well. As philosopher Alva Noe states: "Technologies organize our lives in a way that makes it impossible to imagine this life in their absence, they make us who we are."
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Does Byron Sharp's Philosophy Work for Innovation?
Can marketers use Byron Sharp’s principles to help them launch successful innovations?
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Brazil Pulse - 94% of Brazilians Believe Brazil is Heading in the Wrong Direction - January 2018
The country is still heading in the wrong direction to 94% of Brazilians, repeating the result of previous months. This decline in confidence in Brazil was trigged in January 2015 and stabilized at very high levels since then. Everything indicates that this perception will only change with the economy recovery and the reduction of uncertainties regarding the electoral scenario.
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[EVENT] General Online Research 2018
On March 2 - Stefan Maas from Ipsos SMX will hold a presentation about Textanalytics at the GOR 2018 in Cologne.
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Ipsos Update - February 2018
February’s edition of Ipsos Update features Flair India and new papers on brand growth, connected health, and food shopping habits. There’s also a global study looking at predictions for 2018, as well as recent research into consumer attitudes ahead of the launch of Open Banking.
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[WEBINAR] Shake Things Up with Behavioural Science
On February 27, please join us for a complimentary webinar where we will share our guiding principles behind habitual and automatic behaviour.
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Engaging with Millennials in Canada
In a word or two, it can be said that Millennials are ‘image curators’. So what can brands do to better engage with them?