Search
-
Consumer Confidence National Index Down Slightly
This month’s global Consumer Confidence National Index score fell slightly from both October and November (each 50.5) to 50.1.
-
[EVENT] Are You Getting Value From Your Data?
January 14-16, Ipsos Retail Performance to exhibit at NRF Retail’s Big Show 2018.
-
When Trust Falls Down How Brands Got Here and What They Need To Do About It
In this paper we’ll outline what we have identified as the four key reasons we are seeing a crisis in trust, and importantly what brands and advertising needs to do to rebuild that trust.
-
Global perspectives on sector reputations
Which industries are facing the greatest reputation challenges at the moment?
-
Taking a stand – Do the rewards of corporate activism outweigh the risks?
Corporate activism is both an opportunity and risk, with council members acknowledging both sides of the debate in equal measure. There is widespread acknowledgement that corporate activism is expected by consumers, but is also very hard to do well. Authenticity is the key, with campaigns that are true to your corporate values having the greatest chance of success.
-
Sensory Spatial Segmentation
Consumer-based preference segmentation studies can be complex and costly undertakings.
-
[EVENT] CES 2018
On June 9, join Ipsos’ Peter Minnium who will be participating in a panel discussion about Best in Brand Storytelling hosted by Variety.
-
Driving Ban Survey in Saudi Arabia
The majority of females in Saudi Arabia (70%) say that they are most likely to drive after the ban is lifted.
-
Perceptions Are Not Reality: Things are NOT as Bad as they Seem
Ipsos’ latest Perils of Perception survey highlights how wrong the online public across 38 countries are about key global issues and features of the population in their country.