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Cultural Intelligence - How can brands and communication travel across cultures?
How can an advert perform well in one country, but prove significantly ineffective in another? Why would a global campaign from a US brand resonate in France, but miss the mark in the UK and Brazil? And what do brands need to understand for their marketing efforts to successfully traverse international borders?
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We’re more than our senses: Taking product development to the next level
The total product experience is driven by more than just sensory signals.
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Continued growth in an uncertain environment
Ipsos’ business continues to grow well, despite the effects of the war in Ukraine and new lockdowns in China. The majority of our service lines are seeing double digit growth. We have been able to respond rapidly to rising inflation, which has allowed us to protect our margins.
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Brand leaders share top tips for scaling social intelligence
Synthesio expert shares social intelligence program best practices and mistakes to avoid .
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Point of View
Covid-19 has been an accelerator of transformations, and as such, of risks and opportunities, for all actors in society: public authorities and citizens, as well as for businesses and consumers
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Media consumption: The crisis has boosted audiences and gaming
How has the health crisis changed the French people’s relationship with the media?
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Four things to consider when starting a social intelligence program
Social intelligence requires more than just software. Here’s what you can expect.