KEYS - We need to talk about change [WEBINAR RECORDING]

Ipsos Webinar | KEYS: We need to talk about change


Today's narratives often emphasise the unprecedented changes taking place all around us, as the world embraces the amazing power of new technologies while dealing with a succession of crises. In our next episode we will pause to take stock.

We will be taking a moment to review the big economic, societal and demographic changes currently in play. But we will also be considering those things that change less over time, through the lens of how people live their daily lives. Along the way we ask the question: can change sometimes be overrated?

On the agenda:

The Ipsos Theory of Change

In times of uncertainty, there is often a tendency to focus on the here and now, but what about what comes next? We have developed the Ipsos Theory of Change to provide a comprehensive view of how and why change happens. We will be sharing how we’ve been using this framework to develop trends & foresight, and better prepare for the future.

Changing Consumers, Changing Contexts?

We’ve been reviewing how brands can stay in tune with both the emerging and enduring needs of consumers. Our analysis consistently leads us to one place: if we are truly to get close to people, we need to understand them as individuals, in their own context.

The Mega Trends Shaping MENA's Future

Within a few decades, MENA’s population will exceed that of Europe. We explore the dynamics of this rapidly-maturing region, and reflect on the societal, economic and technological forces at work.

Learn more about the themes covered by our experts here.

All KEYS Webinar recordings and presentations are available here.

Download the presentation

Speakers :

  • Jennifer Hubber | Ipsos

    Jennifer Hubber, Chief Client Officer, Head of Ipsos Global Client Organisation

  • Simon Atkinson | Ipsos

    Simon Atkinson, Chief Knowledge Officer, Ipsos Knowledge Centre

  • Billie Ing

    Billie Ing, Global Head of Trends and Foresight, Ipsos Strategy3

  • Moneesha Banerjee

    Moneesha Banerjee, Senior Client Officer, Ipsos in the US

  • Mohammed Minawi

    Mohammed Minawi, Chief Commercial Officer, Ipsos in MENA