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Ipsos Update – March 2024
Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Encyclopedia - Environment, Social and Governance (ESG)
The term ESG or Environment, Social and Governance was first used in 2005 as part of the UN Global Compact initiative “Who Cares Wins” to “assist in the integration of environmental, social and governance (“ESG”) issues in investment analysis, processes and decision-making.” Today, ESG has come to represent the dimensions of sustainability outside of investment analysis.
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Ipsos releases the 2024 edition of the Reputation Council report
The Reputation Council is a definitive guide to the latest thinking and practice in corporate communications and corporate reputation management, from senior communicators at many of the world's most respected companies.
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[ Webinar ] KEYS - Emotions around the world
Researchers have been clear for decades that capturing the emotional response can power great campaigns, memorable experiences and help build stronger brands. But what exactly do we mean when we talk about emotion? And where can we apply our learnings to drive stronger insights?
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Ipsos Encyclopedia - Neuroscience
By conducting foundational research to understand human decision-making and utilizing physiological measurements to unveil cognitive and emotional responses, Ipsos aims to better understand people, markets, and societies.
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Applying Lessons from CX Text Analytics to Generative AI
Not Doomed to Repeat: learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Models
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Ipsos Update – January 2024
AI, inflation, predictions for 2024… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Ipsos Encyclopedia - Product Testing
Product Testing, also called consumer testing or comparative testing, is a process of measuring the properties or performance of products.