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Navigating the changing landscape of the financial sector: Insights from social media conversations
New services from Ipsos Synthesio help Retail Banks to track consumer trends and spot innovation opportunities.
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Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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Exploring the nuances: How Gen Z females in the USA and Europe differ in behaviors and values
A deep dive into digital behavioral data reveals Gen Z differences around the globe.
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Generation Z - do they exist and what influences them?
A new Ipsos report explores the extent to which Gen Z exist in the UK.
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Data Dive: How the Russia-Ukraine war is shaping opinions around the globe
In five infographics, we dive deeper into the impact the invasion is having on everything from consumer confidence to concerns about another world conflict.
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Annual results - Strong performance in an uncertain environment
Ipsos achieved a strong performance in 2022, with a record level of profitability, demonstrating the strength and relevance of its operating model.
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Ipsos Acquires Xperiti To Strengthen its B2B Research Capabilities
Ipsos is pleased to announce the acquisition of Xperiti, a start-up specializing in Business-to-Business (B2B) research, with operations across the US, Israel and the Philippines.
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Global Trends in human behavior: Search for Simplicity and Meaning
Busy, stressful lives mean that people need time out
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Global Trends in The Technology Dimension
People need to be persuaded that new technologies will improve their lives rather than adopting them without question
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Global Trends in Privacy and Technology: Data Dilemmas
The public remain prepared to share their data, within limits