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Who are Europe’s Super Influencers?
Meet the Uploaders, Europe’s most important influencers. They post comments on websites, share their opinion on social media, review products online and they are among the top 13% income group. These factors make the Uploaders incredibly valuable for marketers. Who are they? The answer might surprise you.
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Europe’s Most Wealthy Are Skeptical About the Economic Situation in Europe
Most European Affluents are satisfied with their own financial situation, but they are less content with the current economic situation in Europe and in their own country in general. When asked how the situation will develop within in 6 months, the wealthier Europeans remain skeptical: the economic situation in their own country and their own financial position are expected to be ‘about the same’.
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Europe Affluents Spend a Lot of Money Online
Europe’s Affluent regularly go on an online shopping spree.
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[WEBINAR] US Affluents & Financial Services: Examining the Wallets & Investment Accounts of Affluent Americans
Hear Ipsos’ Dr. Steve Kraus discuss in detail the emerging trends and key opportunities related to Affluents and financial services.
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Less than half of women globally believe women have equal opportunities to men
While almost two thirds of men do believe women have equal opportunities to men.
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Europe Affluents: Can Money Buy Happiness?
"Can money buy you happiness?" The Ipsos Affluent Europe Survey says: ‘Yes, it probably can’.
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Six in Ten Small Business Owners in the U.S. Are Optimistic About Their Finances in 2017
Technology seen to have the most positive impact on business.
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[WEBINAR] 2017 Affluent Outlook: Featuring Affluent Trends That Media & Markets Need To Know
25 Jan 2017 - Do you want to hear our industry-leading perspective on what 2017 will hold for Affluent Americans, with a particular focus on the emerging trends that offer the biggest opportunities for media and marketers?
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US Affluents and the Holidays
Do you have your marketing strategies lined-up with this target group?
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Five Hours Of Media A Day For The Global Affluent
On average, the Global Affluent spends 301 minutes on media per day which adds up to 5 hours. They spend 2 hours on watching TV and 2 hours online. Nearly an hour a day is spent on reading print.