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The Indian consumer's response to inflation
The present phase of inflation is making consumers the world over – particularly those in mature markets – anxious. Unease is growing as there are signs now that this will be an extended phase of inflation. The response of consumers in economies like India, characterized by persistent inflation, offers a contrast to and interesting insights for other markets.
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Understanding human psychology during the polycrisis
We live in a world where we are being buffeted by multiple crises.
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Feeling the pressure: Understanding consumers during inflationary times
Sometimes if feels like we are moving from unprecedented crisis to unprecedented crisis.
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The Morphing Store: bricks and mortar evolution in a convergent commerce world
What are the imperatives for survival and success of the physical store in a shifting commerce environment?
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The future luxury customer
This roundtable discussion was hosted by Ipsos Channel Performance and Customer Experience.
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Small and Medium Enterprises and resource efficiency, between investment fears and the energy crisis
Small and Medium-sized Enterprises (SMEs) have a tremendous collective footprint on the environment and aspire to become more resource-efficient. Yet, they have been struggling to make structural changes that can substantially impact the environment. The current energy crisis and the spectrum of the economic recession could halt new investments in resource efficiency and undermine the European SME strategy for a sustainable and digital Europe. Policymakers must navigate the crisis and keep boosting long-term investments in resource efficiency, eliminating barriers, and facilitating access to environmental expertise.
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From understanding to activation
The five segments identified highlight the need to consider different strategies for citizen engagement. How we approach each will vary.
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Future of mobility
The future of mobility is constantly evolving, with new technologies wielding huge potential to further shift the way we travel. But how does this rapidly changing mobility landscape impact consumer behaviours? As we move towards a future that combines the three main mobility trends – autonomous driving, electrification and shared mobility – we explore the latest consumer thinking on these topics and what this means.