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Europe Affluents Currently Own Over €20k Worth of Investments
Want to know the investing behaviour of Europe’s top 13% of income earners?
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How Millennials Of Europe Will Shape Tomorrow's Payments Landscape
Research into European millennials’ payments behaviour as part of our ongoing commitment to both inform and shape the discussion about the future of payment systems.
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US Consumers Are Forgiving Samsung
The latest Reuters/Ipsos data reveals consumers are forgiving to Samsung after their recall of the Galaxy Note 7.
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Think Outside The Brand
Understanding how your customers make choices is the first step to achieving growth.
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MENA Digitised - Exploring the Tech Trends Shaping the Region
Combine an explosive growth in Internet usage, a wave of tech-hungry millennials and the infiltration of smart devices in the MENA region, and witness a digital transformation taking consumer lifestyles by storm.
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Digital Advertising - Measure the Metrics That Matter
When you’re making important decisions, you need to be sure you’re focusing on the right things.
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Ipsos Has Developed a New Psychographic Segmentation of Moms In Russia
Ipsos has created a new moms psychographic segmentation V2, which will help to understand modern moms with children up to 4 years. This new psychographic segmentation of moms V2 (Value & Values) is based on Baby Index research data.
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Black Friday: The Story So Far
In 2016, Black Friday falls on 25th November. Ipsos brings you on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.
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Europe East - Primary Consumer Sentiment Index - November 2016
The Thomson Reuters/Ipsos Monthly Primary Consumer Sentiment Index (PCSI) was released today for the following countries: Belgium, France, Germany, Great Britain, Hungary, Italy, Poland, Russia, Spain, Sweden, and Turkey.
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South Africa Primary Consumer Sentiment Index - November 2016
The South Africa Primary Consumer Sentiment (“Consumer Confidence”) Index (“PCSI”) as measured by the Thomson Reuters/Ipsos PCSI for November,2016 is down 2.1 percentage points over last month.