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The Sustainability Imperative
For businesses, sustainability is not a passing trend: it will dictate their long-term viability. The three pillars of ESG benefit the planet and people and also uphold the businesses of tomorrow.
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Credible Corporations
Seven in 10 people agree that if businesses in their country do not act now to combat climate change, they will be failing their employees and customers.
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Transforming the Insight Function
The first paper in our “Future of Insights” series, presenting new thinking about how the insight function is changing and how to elevate its impact.
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Positive impact of intersectionality in advertising
The Unstereotype Alliance today released its new report “Beyond Gender 2: The Impact of Intersectionality in Advertising,” produced with support from LIONS and research conducted by Ipsos.
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User Experience (UX): what makes the difference between success or failure? [Webinar recording]
Please join our panel of Ipsos global UX experts and local leaders to learn more. Take a peek behind the curtain at the Ipsos approach to UX and how we ensure our clients deliver business results with great UX.
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Amid the uncertainty of the pandemic, the S of ESG is coming under greater scrutiny
As ESG has surged up the consumer agenda, new Ipsos data shows that improving society is identified as the top priority for multinationals among consumers across the globe – perhaps not surprising given the social implications of the pandemic. While fundamental issues such as safe working conditions are seen as most important here, each company should carefully consider how to adapt its operations to improve sustainable business practice. Companies should continue to pursue actions on all three pillars of ESG though. Not just because E and G remain critical in the public’s eyes, but also as it – as we should all know now – makes good business sense to do so.
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Understanding the International Tourist
Let’s not write off 2021 – there are still good prospects for the summer tourist season.
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Be-Italy! Exploring the dynamics of Italy’s international reputation
Ipsos in Italy has completed a research study looking at the attractiveness of the country abroad. It comprised an online survey of the general public in 19 countries (N=500 per country, including 200 in higher socioeconomic grades. In addition, 40 interviews were conducted with international business leaders and a social listening exercise was carried out in three languages: English, French and Spanish.
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The tech sector always bets that product quality will override privacy concerns
Probably the most common criticism levelled at the tech sector is the one about privacy – the sense that the tech sector, or government enabled by the tech sector, are collecting far more data on individuals than they should, and that the data is then being sold or used for unclear purposes. While the tech sector sticks closely to its cherished, and well-proven, ideology that positive user experience nearly always mitigates these concerns in practice, it is also true that the concerns of pro-privacy groups within society, and government, are getting louder and more prominent.
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Flair Italy 2021 – A country at a crossroads
After the devastating effects of the pandemic, Italy is faced with a dilemma.