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Big Data, Product Reviews and Behavioural Economics
In today’s hyper connected world, consumers have the opportunity to review products, services, retailers and just about anything and everything. If we need an opinion of something, it likely exists online. Websites such as Yelp, Trip Advisor and Amazon have given consumers a platform to share their feedback quickly and easily. These reviews are important to marketers because consumers trust and use them as an input into the purchase decision process. In short, they have a real impact.
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Affluent Africans Working On a Sustainable Growth Plan for Africa
Key findings of the 4th bi-annual release of the Ipsos Affluent Survey Africa 2016. Social responsibility and being environmentally friendly are top-priorities, African Millennials are breaking economic barriers, Media and personal/wearable technology are vital to the African Affluent.
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Is Pokémon GO Taking Over People’s Lives in Canada?
Three in ten (29%) Pokémon GO players agree it’s “taking over their life”, they’ve skipped day-to-day activities (29%) or missed school or work to play (16%). Two in ten (19%) Canadians aged 13+ have downloaded it, played 2 hours a day on average, and have walked 13 KM in total.
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Olympic Games - The Reality of Rio - Was this really #Apocolympics Now?
Or were the Games the catalyst for a fresh look and a new tone to the link between sponsors, organisers, audience and athletes that reflects the participative nature of brands and citizenship in the connected world?
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Indonesia's growing automotive aftermarket landscape
Indonesia’s developing used car market is gradually becoming more structured due to the greater availability of flexible financing terms, standardised and authorised dealership channels and better transparency of information.
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Rather Than Creating a Divide, Technology Gives Families More Opportunities to Connect
Half (51%) of American families with children under 12 say they consume content together on a shared platform in the same room.
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The new lubricant trade in ASEAN - A promising new era
Global lubricant markets have seen a dramatic rebound since the global economic recession of 2008–2009. At that time, global demand dipped to its lowest point since the latter half of the 20th century, but has since surpassed its previous high mark set in 2007. One of the key drivers of this rebound can be attributed to Asia, where the developing economies of emerging markets are fueling the rising demand for lubricants.
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Chinese Family Parenting Report 2016
Post-85s and post-90s constitute the majority of new mothers in China, and it’s especially true with the latter in low-tier cities. Post-90s make up the largest part in China’s new mothers, up to 46%. Post-90s new mothers occupy a significantly high proportion in 4th –tier cities and rural areas.
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Path to Purchase
Understand the dynamics involved along people’s journey, in order to optimise brand’s touchpoints strategy: what media for what function and when.
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Enterprise Feedback Management (EFM)
Customers across all categories now look for a personalised experienced that is available when they want it, how they want it, where they want it. Regardless of whether the desired experience is delivered, it is now possible through the explosion of mobile coupled with the prominence of social media for consumers to give instant feedback. The consequence is the increasingly significant impact that customer experience has on the overall relationship with a brand.