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The courage to grow in inflationary times
Ipsos offers learnings and a playbook with tips and solutions to drive growth in inflationary times.
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The Business of Regulation
ESG is driving intervention and nearly four-in-five Reputation Council members tell Ipsos that their business is more regulated now than it was five years ago.
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Crisis Management
With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.
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Nutrition in a pill: Europeans’ attitudes towards food supplements
Ipsos European Public Affairs' findings show that food supplements and vitamins have become an essential part of European consumers’ lifestyle
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The Sustainability Imperative
Building Sustainable societies and organisations requires giving attention today to those practices that will ensure viability long-term.
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Using AI to improve Customer Experience in the consumer beauty sector
Machine learning and social data are great help for brands to spot unmet consumer needs and boost customer experience.
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Pandemic concerns recede, inflation looming public consumption – Ipsos study
The Ipsos SEA Ahead survey ran across Indonesia, Malaysia, Philippines, Singapore, Thailand, and Vietnam in May and June 2022.
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Beyond omnichannel to convergent commerce
Convergent commerce is the integration of online and instore experiences that allow shoppers to buy from anywhere, anytime, anyhow. The pandemic accelerated the digital transformation of shopping, ushering in a huge surge in expansion of multi-channel experiences for consumers, including mobile, social and livestreaming commerce, direct-to-consumer, buy-online-pickup-in-store (BOPIS), to name a few. As a result consumer journeys have changed, becoming more complex and less linear, based on their own commerce ecosystems of default go-to brands, retailers, channels and touchpoints.
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Sustainability and Advertising: Friends or foes?
How can advertising and sustainability work together to support a more sustainable future and responsible brand growth?