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Three keys to unlock brand success: shaping Expectations, integrating Context, acting with Empathy
Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
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The relationship between trust and regulation
If we are to believe the narrative of trust being in crisis, we should be seeing large-scale concerns about levels of regulation around the globe.
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Social media users’ 2023 resolutions: health and finances first
New insights unveiled by Synthesio’s online conversations analysis related to New Year’s Resolutions finds that social media users say they’re focused on health, financial wellbeing, as well as new purchases in 2023.
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What Worries the World – December 2022
Have we reached peak inflation? Although still the top concern, worry about inflation falls for the first time in two and a half years.
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How is inflation impacting consumer behaviors, attitudes and emotions?
Essentials help you best understand the new context.
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How should I optimize my product mix for this inflationary context?
The Inflation Product Mix Optimizer helps you identify what choice trade-offs are people willing to make now.
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How can i observe my customers/consumers in real life?
Discover how they navigate inflationary pressures with ethnography.
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The myths and realities of social intelligence and analytics
While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.