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Passenger vehicle and motorcycle market trends in Indonesia
We are predicting that passenger vehicle sales in Indonesia will surpass 1 million units by 2020, facilitating the country's dream of overtaking Thailand to become that No. 1 automotive hub in ASEAN.
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Big Data: A Guided Tour
Big Data has become a feature of many workplace discussions about strategies and business plans. But it also brings with it risks and responsibilities – as witnessed by growing consumer concerns about data protections and information security.
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Opportunities and challenges in Indonesia's automotive industry
ASEAN is host to two of the world's most important emerging markets for Automotive - Thailand and Indonesia. In our latest automotive publication our Automotive team provide you with an outlook on the Indonesian automotive industry in 2020, including the opportunities and challenges that automotive OEMs and parts manufacturers will need to address.
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Commercial vehicle market trends in Indonesia
We believe that the Indonesian truck market will continue to experience good growth, making it a market that demands attention from automotive OEMs.
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[EVENT] The Future of Insight Function: Driving Impactful Research
For an industry to survive and evolve it must be constantly challenging its own role and wider impact. But how can the insight function ensure it remains relevant and impactful in the midst of a revolution in marketing?
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[EVENT] Ipsos Open Day in Prague
The Open Day organised by our Czech team is about giving clients the consumer trends and a flavour of our services in a lively and engaging way.
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Clearing the Fog on Neuroscience
This study addresses some of the misunderstandings around what neuroscience is and what it can and can’t do.
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4 Reasons To Do “In-The-Moment” Research
One of the many strengths of mobile research is that it can happen in-the-moment, or close to the moment of people’s experience. One of the many strengths of mobile research is that it can happen in-the-moment, or close to the moment of people’s experience. However, it is not always exploited to the fullest of its potential because we often fall back into familiar research methods.
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Chinese Travel And Tourism Growing
A recent survey on Chinese outbound tourism showed that more than a third of Chinese tourists considered travel as important as love and marriage, family wealth, career development, learning and education, healthcare, and child growth.
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Don’t Kill the Analyst Just Yet
Interview on how Ipsos applies text analytics, including the pitfalls to avoid.