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Diversity & Inclusion in Brazil
In addition to plunging us into an unprecedented health and economic crisis, the pandemic has exposed inequality and a lack of inclusion in all Latin American countries. The most vulnerable populations and communities, whether due to their gender, sexual orientation, ethnicity, age or socioeconomic status, were the most impacted.
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An overview of the 2022' Super Bowl
Americans were excited for the Super Bowl LVI (and its ads) again this year.
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Flair Brazil 2022 - Gaps & Bridges
At last, Covid-19 will not be the main protagonist. But which issues are arising in its wake, and what will prove most important in Brazil’s election year?
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Ipsos MMA named a leader in Marketing Measurement and Optimization solutions by Independent Research and Advisory Company
Ipsos MMA, an Ipsos Company, and a leader in helping companies understand and optimize the value of their unified marketing, digital media, social media, operations, and promotion investments, today announced that Forrester has named Ipsos MMA a Leader in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2022 Report.
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Start with the end in mind: A three-step segmentation remedy
Segmentation has often faced criticism for lacking effectiveness, but by starting with the end in mind organisations can ensure success.
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Public Opinion on the COVID-19 pandemic
In an uncertain world, data matters. Ipsos experts share the latest research and analysis related to the coronavirus pandemic.
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Ipsos collaborates with Temple University on Face Mask Research
The collaboration will generate industry-relevant insights about attention, emotion, memory and desirability for marketing, advertising, financial decision making and more.
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CULTURAL PROFILE OF RUSSIAN PEOPLE: Path to New World
In this article, we will talk about the results of our study into the cultural profile of Russian people through the prism of change and framework of facing an uncertain future.
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TALKS THAT MATTER: The qualities children learn at home
The Ipsos Global Commons Survey studied the qualities and values people consider important to develop in children, rather than the practical foundations of upbringing. This insights will allow brands not only to communicate with their parent audience at a higher level, but they will also get an idea of the attitudes that influence the behavioral profile of young generations.